We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Skip to content Skip to sidebar Skip to footer
Close

Listen to the podcast: 

Don’t be a Commodity Ed Howie Keynote Speaker and President of BTYcreative

About Our Guest:

Ed Howie, owner of the marketing firm BTYcreative. He is the founding partner of Gusto! restaurants, and also a certified spin instructor. He’s been in marketing and operational leadership for 25 years with Chick-fil-A and H-E-B Grocery.

Connect with Ed

On PivotMe today, we talk to Ed Howie, the successful owner of the marketing firm BTYcreative. He is the founding partner of Gusto! restaurants, and also a certified spin instructor. He’s been in marketing and operational leadership for 25 years with Chick fil-A and H-E-B Grocery. He has led teams of communication experts for years, he is also a keynote speaker, and rumor has it we might be able to read more of his material in the near future.

He explains his history with alcohol, how it impacted his personal and professional life, and how he intentionally changed his life. In this episode, we discuss how to avoid commoditizing our businesses by going back to the origin story.

Listen in to hear why Ed is tired of owning other people’s storylines and now confidently accepts compliments without downplaying them. You will also learn the importance of living your life to the fullest, knowing you’re more than capable of achieving your dreams.

Pivotal Questions Asked:

  • [4:36] How did you become so passionate about bringing that energy into marketing and the work that you do?
  • [13:44] Can you talk to us about how not to be a commodity?
  • [24:40] Do you think we spend too much time trying to push a product toward excellence and not transitioning over to building the brand around it?
  • [47:46] If you could tell the world one thing, what would it be?
  • [53:07] At the end of your life when you look back, what does success look like?

In This Episode You Will Learn:

  • [4:50] Ed shares his history with alcohol and why he decided to become intentional with his life.
  • [8:42] How he shifted from being avoidant and non-confrontational to dealing with conflict head-on.
  • [14:22] How to remain distinct and efficient in business by going back to your origin story.
  • [17:43] The top reasons why a product might not sell even when it’s great.
  • [21:09] Commodity vs. brand – the entrepreneurial mistakes that turn a brand into a commodity.
  • [25:00] How to manage how you position yourself as a brand by telling your story.
  • [27:47] Understanding how to price your products in a way that you’re not commoditizing your business.
  • [34:24] The honesty of owning a compliment rather than downplaying it and the confidence it takes to do it.
  • [47:51] Learn to live your life to the fullest and know you’re more capable than you think.
  • [53:14] Ed on his desire to impact lives and be grateful for what he has today.

 

Quotes:

  • “We all have things that we allow to govern ourselves in life for good or for bad.”– Ed [8:03]
  • “You can either allow other people to write your story, or you can write and communicate your story.”– Ed [25:12]

Connect with Ed:

 

PivotMe & MultiplyMe Presents

A Free Virtual Mastermind Event To Help You Get 3X More Work Done In Less Hours – While Developing The Performance Habits Of The World Class!

 

This is a live training created for my paying clients – so while others in the room will have paid to learn what it takes to reach their highest income potential and free up more time to design a life they love – you will get in absolutely FREE.

This isn’t a webinar packed with sales pitches, in fact, you can’t purchase anything over the two days. Why? Because this event is about learning strategies and actionable steps that you incorporate into your life right now, which means you can begin to experience the benefit in realtime.

 

Leave a comment